For centuries, stories have been used as a powerful tool to align groups, tribes, and religions. Before there was the written word, stories were used to transfer culture. We think in stories; it is hardwired into our brains. Antonio Damasio articulates that “storytelling is something brains do, naturally and implicitly … it should be no surprise that it pervades the entire fabric of human societies and cultures,” in his book “Self Comes to Mind: Constructing the Conscious Brain.”
The world today continues to crave story and story frameworks help us make sense of the massive amounts of information with which we are constantly confronted. They satisfy our fundamental need to make connections, see context, and engage at a deep and meaningful level. Beyond logic, stories simulate sight, sound, taste, and movement sensations within our brain.
Building on story making, the Lego® Serious Play® methodology helps companies solve complex business and creative problems. It has been proven and tested over years. Contact us about a workshop.