Lego is the world’s biggest toy company. This was not always the case: the Lego Group had lost money 4 out of the 7 years from 1998 through 2004. On the hard way to recovery one of the tools the company used was a facilitation methodology based on its core product: Lego building blocks. The Lego Serious Play methodology was born. It allowed Lego’s management team to explore various business scenarios in real-time to find the most successful strategy for the firm going forward.
This same methodology is today offered by trained Lego Serious Play facilitators around the world to help boardrooms, managers and teams tackle complex problems, break down barriers and unleash long-lost creativity.
http://www.fastcodesign.com/3027100/lego-is-the-biggest-toy-company-in-the-world